Exploring attitudinal factors influencing modal shift: a latent class analysis of Danish commuters

Governments advocate for a modal shift from motorized transport modes to active modes. Various political approaches can be adopted affect travel behavior and patterns. However, interventions spread across the entire population offer limited opportunities achieve behavioral change. Furthermore, attitude has been shown cut demographic characteristics strongly influence conducted behavior. Therefore, latent class analysis including significant sociodemographic variables value-based attitudes concerning factors influencing transport, settlement, additional priorities was performed. The study objectively identified five classes of Danish commuters with same preconditions in terms commuting distance but clear differences Each represents unique combination characteristics, which indicates need design target group-specific optimize chances In particular, group malcontented motorists demonstrating high intention change exhibit negative feelings toward car thus appear act contravention their attitudes. contrast, immovable found, beneficial finally two cycling dominated passionate cyclists environmentalist cyclists. Finally, this emphasized that similar lead dissimilar behaviors exhibited various reasons. We deduced how mode choice is influenced by factors, habit as one strongest, those strong habits seem disinclined information about alternatives call “harder” policy interventions. findings emphasize importance targeted tailored specific commuter groups encourage shifts towards sustainable transportation.